Meet Jeri
Master of Beauty & Business
Jeri Taylor-Swade is a seasoned beauty entrepreneur, international makeup artist, and motivational leader whose career spans over two decades in the direct-sales and cosmetics industry. Her impact is felt globally, with a story rooted in faith, resilience, and the empowerment of others.
The Journey Begins
On July 7, 1999, Jeri said YES to an opportunity that would change her life forever. She joined SeneGence International as a part-time distributor — and never looked back. Within a short time, she rose to become the company's first official 'Queen,' a title she held for 14 remarkable years.
What started as a side gig quickly became a calling. Jeri's natural gift for connecting with people, combined with her passion for beauty and business, propelled her to the top of the SeneGence organization. She became the #1 Distributor in the company for 14 consecutive years and was instrumental in opening six countries as an International Trainer.
Today, Jeri leads a team that generates over $6.5 million in annual sales, with a cumulative organizational volume exceeding $90 million. She is a sought-after speaker, trainer, and mentor who has helped thousands of women build thriving businesses of their own.
Career Highlights
Said YES to SeneGence
Joined as a part-time distributor on July 7, 1999 — a date she now celebrates as her 'SeneVersary' every year.
1st Queen of SeneGence International
Became the company's first-ever 'Queen,' a title she held for 14 consecutive years as the #1 Distributor.
International Trainer
Opened 6 countries as an International Trainer, bringing SeneGence's mission and products to women around the world.
Organizational Volume
Led her team to generate over $90 million in cumulative organizational volume, with $6.5M+ in annual sales.
Build It Big Book
Authored the 'Build It Big' book, sharing her proven strategies for building a successful direct-sales business.
Cuppa with the Queen
Launched her podcast 'Cuppa with the Queen,' sharing beauty tips, business wisdom, and faith-led inspiration.
Learn from the Queen herself
Jeri's Books
A Direct Selling Guide
Build It Big
Jeri's flagship book shares the proven strategies, mindset shifts, and faith-driven principles that took her from part-time distributor to the #1 position in SeneGence International for 14 consecutive years.
Get the Book
Inspiration in Your Pocket
Itty Bitty Book of Words
A pocket-sized collection of Jeri's most powerful words of wisdom, affirmations, and faith-led encouragement — perfect for daily motivation on your business journey.
Get the Book
Collaborative Book
22 Authors
Jeri is one of 22 inspiring authors who contributed to this powerful collaborative book — a collection of stories, lessons, and breakthroughs from women who refused to quit.
Get the Book
Giving Back: MakeSense Foundation
Jeri is a proud Chairwoman Legacy Donor to the MakeSense Foundation — SeneGence's charitable arm dedicated to helping women and children in need around the world. She believes that true success is measured not just by what you earn, but by what you give back.
Learn more at makesensefoundation.org →
The full picture
Faithful. Fearless. Focused.
This AI-created portrait captures the many layers of who Jeri is — all at once. From her faith and family at the center, to 27+ years as SeneGence's First Queen, her role as Executive Legislative Assistant to Representative Brian Burnett, Fire District 38 Commissioner, world traveler, author, mentor, and record-breaker.
Every detail in this image tells a story: the LipSense crown, the "AMEN" tee, the Holy Bible, the SeneBlue car, the globe marking 6 countries, the sticky notes — "Work Hard. Be Kind. Stay Humble." It's not just a picture. It's a life fully lived.
"She believed she could… so she did."
Ready to Write Your Own Story?
Jeri's journey started with one decision. Yours can too.